Search Engine Optimization is a common phrase that gets thrown around by almost everybody these days. Even the people who are far away from the digital marketing domain are aware of it, and somewhat understand what it means.
If you’ve been living under a rock then here’s a quick definition of SEO by Hubspot:
“SEO stands for search engine optimization. It refers to techniques that help your website rank higher in search engine results pages (SERPs). This makes your website more visible to people who are looking for solutions that your brand, product, or service can provide via search engines like Google, Yahoo!, and Bing.”
So, in a nutshell, SEO is extremely important for your business’ visibility on search engines as well as your leads & sales. The higher you rank on a search engine for keywords associated with your business, the more people land on your website, resulting in more leads and eventually sales.
Among all the search engines, it’s needless to say that Google is the most important one.
So, it’s obvious where the holy grail of business and opportunities lie.
In order to achieve higher ranks on Google, there are a lot of practices that need to be carried out religiously on a daily basis. These mainly involve onsite and offsite practices which generally revolve around link building, content creation & distribution, and optimization.
These practices require a collective effort from an entire team to achieve visible results. And here’s why it is better to outsource your SEO to an experienced SEO agency.
It’s more cost effective
As mentioned earlier, SEO is not a few hours job and requires the dedication of an entire team to achieve results.
So, if you really wish to see a substantial ROI on your SEO efforts, you would need to hire an in-house SEO team.
Even the most basic team would need an SEO manager, an SEO rep, content writers etc., which would mean 4-5 new employees on your payroll.
On the other hand, if you outsource your SEO initiatives to a well-experienced SEO agency, then the cost may even cut down to half of an in-house team. As a business owner, outsourcing is a much cheaper alternative without compromising on the quality of results. In fact, the quality might even increase because of the expertise and experience of an independent SEO company, which brings us to the next reason.
More experience, better results
Independent or third-party SEO agencies are much more experienced than your in house team may ever be.
It’s because they optimize countless websites every day!
This repetitive action of working on numerous websites gives an SEO company the edge and experience to understand your specific niche and approach it in the manner required to achieve results.
There isn’t a rule book published by Google which gives you specifics on how to achieve top rank on SERPs. This requires a lot of experience in digital marketing, and after countless hit and trials, you may understand what works and what doesn’t work when optimizing a website on-page or off-page.
So, instead of wasting a lot of time in starting from scratch in a domain that is colossal, why not leave it to the experts who already have a very particular set of skills acquired over a very long career.
This will ensure guaranteed results and if one organization doesn’t provide you with desired results, then you can always look out for better agencies, which is not so practical if you go for an in-house team.
It’s time efficient
One parameter which is more important than anything else is time! As an entrepreneur or business owner, you can instantly resonate with this statement.
Hiring an SEO agency can easily help you and your employees to save time and focus on your business and its goals.
With the way SEO companies work, you don’t have to invest a lot of time in monitoring their work progress. All the best SEO companies keep their clients in the loop all the time and also send out monthly reports giving all the details of operations of that month.
So, you can easily track the progress of your website with scalable reports while saving your precious time, which can be utilized in focusing on running your business operations.
It’s result oriented
Lastly, SEO is a result-oriented process. So, the SEO agencies that cater to other businesses are always on their toes.
A business owner or an entrepreneur may not understand the practices of SEO but he/she does understand numbers! And so, if you see you haven’t generated enough traffic or leads, then you can simply move a company on and find a more competent agency.
But generally, all the best SEO agencies deliver results and are results based organizations. So, even if you’re skeptical of outsourcing SEO only because you really don’t know SEO then you don’t have to worry.
If the SEO practices are not going in the right direction, you’ll easily be able to see it with your analytics and the change in your traffic and other parameters.
Concluding, it can easily be said that SEO is significantly important in generating more revenue and growing a business. And outsourcing is economically feasible and a better option than hiring an in-house team or training an existing one.
Apart from the reasons mentioned in this piece, let’s not forget that SEO requires a lot of tools which require professional training to understand and use. Some of these tools are paid and so, it is better to leave it to the people who can deliver results for your business.
Are you a business owner? Have you tried outsourcing your SEO to an agency?
How was your experience? Do you have more reasons to add to this list?
Share your experiences in the comments below and I’ll jump into the discussion!