ORM refers to the process of influencing and controlling of an individual’s or a group’s reputation, online. In the current scenario, where online marketing has become widely popular, it is a medium where one connects through the internet and social networking. The customer uses this to assess recommendations and services, that a business claims to offer in the market. This can be executed not only by social media but also via forums, press releases, review sites, blog posts etc.
With extensive developments in this field of public relations, in sync with the growth of the internet and social media, along with predicting of reputation management companies, it exists in two spheres – online and off-line reputation management.
Online Reputation Management is a public relations term; the growth of the internet and social media, along with the reputation management companies, have made search results a core part of individual’s and group’s reputation. It focuses on managing the product and service results within the digital spaces. A variety of electronic market and online communities have ORM systems built-in and using effective control nodes, these can minimize the threat and protect systems from possible misuse and abuses.
Offline Reputation Management is a process, where public perception of a said entity is managed outside the digital sphere using clearly defined controls and measures towards the desired result. The most popular controls for offline reputation management are a social responsibility, media visibility, press releases in print media and sponsorship amongst related tools.
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