SEO stands for search engines optimization and has a major function of increasing the visibility of the website in the organic search results. When people search for brand, product or services online through different search engines like Google, Bing and Yahoo, SEO helps in bringing the website as the first few links that people click on.
Organic results appear on search engines for free based on the algorithms whereas, inorganic or paid results appear at the side or on top of the page that have been paid for by the advertisers for different search engines.
Meta descriptions are the texts that appears below the page in a search engine result that gives the hint on what the page is all about. Started as a place to optimize the keywords now looks for something compelling that can get the crawlers to click on the page link for the conversion rates.
Both being valuable for SEO, inbound links are the other websites that link to the content and internal links are the links on a page of a website are the links that goes on another link of the same website
It should be included to improve the reader’s experience and not just with the purpose of stuffing. Just like not stuffing the too many keywords in the content one should avoid stuffing links as well.
One should just keep the reader in mind while writing the content and should refrain from unnecessary keyword stuffing. However, there is no arbitrary number of keywords to be used but there would get enough natural opportunities to use them while writing. Too much of keyword stuffing can lead to penalization as there is no such keyword density one should aim for.
Understanding how to code for every element of search optimization is not necessary. However, there are certain other SEO tactics that one will need a basic understanding of code for
One can find the robots.txt page by going to domain/robots.txt and this page gives out search engine information about the pages a company wants indexed or crawled.
Tis file being an index of all the pages on the site provides quick reference for search engines of content that one wants indexed.
Crawling refers to the search engines going through the content on the website and when they crawl they index the content to appear on the search engine. It depends on the search engines to pick up the content for indexing and all the content might not be indexed.
Just typing the website address i.e. www.YOURDOMAIN.com can give out the pages on the site that are indexed. It is as simple as that.
As search engines cannot read images the alt text helps to figure out what is the image all about. It helps during the time when the page cannot load as people can figure out what the image it through the alt text.
If search engines are crawling the site regularly they can see the results in couple of days for a large site. However, smaller sites get crawled less frequently so would take time to get the results. It is advised to wait at least a week or a month before one decides to change the SEO strategy.
It all depends on how the company or the one hired knows SEO. It could be only helpful to hire internally or externally to do the SEO if one knows the modern rules of SEO.
Instead of focusing on the number of visitors getting attracted to the website one should focus on the quality of visitors that is coming. Analyzing the kind of traffic that is coming and the overall marketing should be the goal for improvising he results accordingly.
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