A deep study on the business category is required, understanding category will also help in determining if the business requires SEO Services or not, and accordingly the strategy can be planned.
A through homework is required on this section, determining your immediate and passive competitors is really important, a benchmark is created and a goal is set which eventually becomes a target for the SEO Executive to achieve.
Understanding the Buyers persona is really important, we need to recognize who are the user-base that needs to be targeted, and where these user-base are from, the location. Identifying them will help in recognizing the habit of these users and accordingly the Best SEO techniques can be implemented.
This is the most important part of your SEO Strategy; keywords are the phrases that are searched by the buyer’s persona or the user-base on the search engine to search the results that they are looking for. Understanding the behavior of this search trend and making a list of all the key phrases is most important part in preparing the SEO Strategy.
In this phase, the website is analyzed on few factors, such as mapping the keywords as per the page, creating description for search engines, Getting the codes of the website analyzed, all in all evaluating factors which are within the website. So list is prepared on what all changes are required, with a detailed report of the current situation.
In this phase, good links to the other website resources are created, which gives popularity to the website and along with that gives a strong support of backlinks. This is the area where an SEO expert needs to work majorly on, as this needs to be done very effectively and carefully. So a list of good websites is created where we would post contents embedded with links of the website being promoted, and list of other activities that needs to be performed, so when an executive starts working he is aware where he has to create the back links and what all activity he has to do.
Once you know all the above you will have a clear understanding on what needs to be done, so accordingly you can prepare a work sheet which can be measured in hours on how much work and efforts need to be put in to achieve the target backlinks and to perform all the off page and on page activities, and accordingly you can prepare the required hours for your project, please understand having a part time on this will give part time results, so to have full fledge results, please have full time work on your project.
As now we know how this works, let us give you a bit more of it.
There are No Hats, as you might have heard of Black Hat, White Hat or Grey Hat, it’s just an ethical way with a strong strategy that works best for the business is what is required, Search engines are far smarter than anyone to recognize if any un-ethical process was introduced to enhance the rankings, so this is also an important strategy to not involve in any wrong ways.
It is advised to use ethical way to get a ranking as that stays longer than other process.
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