SEO stands for search engine optimization and an important thread of Digital marketing. Optimizing a website in a way that it appears higher on several search engines is what SEO is all about. There are numerous methods of getting online traffic to a website, however getting traffic through search engines have been the most promising way to get traffic, as the users have searched for a particular keyword or key phrases and then lands on a website. We all know this is a competitive world where we have a lot of people or groups working on getting traffic on their websites to promote their business and get monetary or another kind of benefits, so it is essential for almost every business fields to get updated as per the new technology trend.
Remember if you won’t be there when your client looked for your services someone else will be there and gradually you might be left way behind. If you think your business is doing well, please be informed, if you are not on top of search engines you are losing almost on an average of 65% of your customers. So now one can imagine how much you would grow in your business by having Best SEO Techniques.
Every business is Unique in Nature and requires a unique strategy; we have mentioned few steps that if followed will be a professional approach for better results.
A deep study on the business category is required, the understanding category will also help in determining if the business requires SEO Services or not, and accordingly, the strategy can be planned.
A through homework is required on this section, determining your immediate and passive competitors is really important, a benchmark is created and a goal is set which eventually becomes a target for the SEO Executive to achieve.
Understanding the Buyers persona is really important, we need to recognize who is the user-base that needs to be targeted, and where this user-base are from, the location. Identifying them will help in recognizing the habit of these users and accordingly the Best SEO techniques can be implemented.
This is the most important part of your SEO Strategy; keywords are the phrases that are searched by the buyer’s persona or the user-base on the search engine to search the results that they are looking for. Understanding the behavior of this search trend and making a list of all the key phrases is the most important part in preparing the SEO Strategy.
In this phase, the website is analyzed on few factors, such as mapping the keywords as per the page, creating a description for search engines, Getting the codes of the website analyzed, all in all, evaluating factors which are within the website. So the list is prepared on what all changes are required, with a detailed report of the current situation.
In this phase, good links to the other website resources are created, which gives popularity to the website and along with that gives a strong support of backlinks. This is the area where an SEO expert needs to work majorly on, as this needs to be done very effectively and carefully. So a list of good websites is created where we would post contents embedded with links of the website being promoted, and list of other activities that need to be performed, so when an executive starts working he is aware where he has to create the backlinks and what all activity he has to do.
Once you know all the above you will have a clear understanding on what needs to be done, so accordingly you can prepare a worksheet which can be measured in hours on how much work and efforts need to be put in to achieve the target backlinks and to perform all the off page and on page activities, and accordingly you can prepare the required hours for your project, please understand having a part-time on this will give part-time results, so to have full fledge results, please have full time work on your project.
There are No Hats, as you might have heard of Black Hat, White Hat or Grey Hat, it’s just an ethical way with a strong strategy that works best for the business is what is required, Search engines are far smarter than anyone to recognize if any un-ethical process was introduced to enhance the rankings, so this is also an important strategy to not involve in any wrong ways.
It is advised to use an ethical way to get a ranking as that stays longer than another process.
As mentioned here the strategy is straightforward and we are sure you can have this done in-house, however, your business deserves the first attention when we talk about the operations, servicing your clients, finance, admin and other important sections of your business. Marketing is also an important part; however, having it in-house may divert your attention, and this might affect your productivity, moreover, this will not be considered as cost-effective, you will need to have a team, the team would consist of a Senior Executive, Junior Executive, a content writer and a designer, salary and an office space plus other costs that need to be maintained for the employees, and top of that if employee leaves all of sudden, the work stops till the time you don’t find replacement, this all becomes Hassel at times and affects the overall productivity of your organization. Outsourcing you can save a lot on all these, like designers if you don’t need a full time you can have someone worked for the agency when you require, you can have a Sr. resource to overview in part-time if you want to save more on that, and can have a part-time content writer if it’s not required to have a full time and full-time Jr. Resources required, don’t worry about attrition, don’t worry about any commitments, if you don’t see the performance, change the Agency, It’s as simple.
Vipra is equipped with latest tools and technology along with an experienced and creative team to assure the perfect SEO service for your business. We cater almost all the countries of the Globe, and we are equipped to work on different regional language. You will be kept updated about the progress; we have a great technique to share progress reports which along with ranking ROI on your investment is also shared. A dedicated project manager and a team which would be working on the project and you would have the access to speak to them directly if they require. We give dedicated resources for the projects that we work on, and not just a few hours in weeks, we just not make promises we deliver them. We strongly believe trying would not help; a promise to deliver results would help.
We serve the best SEO services in USA, India UK, UAE, and rest of the world. We share a complete strategy along with the dedicated hours that will be given to the project with the clients. Clients Satisfaction is the most important object that we need.